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A bundle of books

July 22, 2009

This is for those in DESI 222 Friday’s tutorial stream,

following on from your requests at last weeks tutorial, here is a small sample of books/key texts that might offer background, templates or inspiration for logo design concepts based on traditional Mäori art practices, forms, narratives and themes.

  • Neich, Roger. (1993). Painted Histories: Early Mäori Figurative Arts. Auckland University Press: Auckland
  • Simmons, David. (1985). Whakairo: Maori Tribal Art. Oxford University Press: Melbourne
  • Mead, H. (1986). Te Toi Whakairo: The Art of Maori Carving. Reed Publishing: Auckland
  • Hamilton, A. (1896). Maori Art. The New Zealand Institute: Wellington
  • Orbell, Margaret. (1998). Maori Myth and Legend. Canterbury University Press: Christchurch
  • Tremewan, Christine (ed). (2002). Traditional Stories From Southern New Zealand. MacMillan Brown Centre for Pacific Studies University of Canterbury: Christchurch
  • Pendergast, Mick. (2003). Raranga Whakairo: Maori Plaiting Patterns. Reed Publishing: Auckland
  • Mead, S.M. (1968). The Art of Taaniko Weaving. A.H & A.W Reed: Wellington

This is a meagre start to an overwhelming collection at the library. This list includes key texts on Maori carving (whakairo) and weaving (raranga) and these provide visual referents and forms which can function as templates for developing your own designs. The visual forms within these books are either tribal specific or they are pan-tribal designs (more generalised) each with specific meanings and significance attached. I’ve also included in the list some books on mythical stories within Maori culture and also stories particular to the South Island – considering the context of the client.

The key now is to think about some themes of the organisation and visual imagery or concepts that relate to these based on Mäori cultural narratives and knowledge. For example, TRM is a part of a learning institution – therefore knowledge can be represented visually by flax because of the three kete of knowledge [read explanation of current logo]…further visual forms that are associated with knowledge are from weaving patterns such as poutama – a visual pattern that looks like a ladder which represents knowledge attainment in Mäori culture. This example has been brainstormed from the list of readings provided.

Other themes worthy of connecting Mäori visual imagery or narrative might include: relationships, support network, nurture, journey from afar….

Like I said, this is a nudge in the sort of direction I should expect you all to be heading in terms of research for your client. I shall now leave the rest of the research up to you guys 🙂

See ya all at the next tutorial


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